Mapping
With skillful building or facade mapping, you can attract the attention and fascination of those present with maximum security. A subsequent, free advertising effect - sometimes even almost viral - cannot be ruled out. Impressed by a harmoniously coordinated overall composition of lights, colors, animations and music, experience shows that video uploads from your guests will be unavoidable. Very similar to the increasingly popular drone show.
What exactly is “mapping”?
In so-called mapping, shapes, surfaces and color changes are projected onto various types of buildings using usually several powerful projectors. These can be, for example, (town) houses, bridges, castles, towers, company facades, congress halls or anything else with suitable areas. The art now lies in tailoring the content to be displayed perfectly to the given surface shapes and outlines.
Windows, doors, reliefs, sculptures, balconies, sloping ceilings, ... all of this influences the content and the content in turn plays with the existing elements. For example, you can make roofs appear to collapse, make fires or ghosts appear in the windows or conjure people onto balconies.
The picture on the left or above shows a scene from the mapping at Rheinfels Castle in St. Goar. Click here or on the image to get a cinematic impression of it available on YouTube. You can find another clip here: This event as a Slideshow.< /p>
Effort that is worth it
Of course, you already suspect that a relatively large amount of effort is required for first-class building mapping. The technical effort is often comparatively low; the production of the film is the decisive factor in mapping. At the beginning, the object is precisely measured on site, initial ideas are developed and worked out and a prior test assembly is strongly recommended.
Nevertheless - or precisely because of this - with a mapping you can create impressive, lasting memories that will definitely represent something very special in your company or city's history.
Mapping could definitely be appropriate for a big anniversary or a very special city festival, right? And if you want to top it all: how about a combination of mapping and a drone show?
Let's talk.